Brand: Ruehl
RUEHL No. 925
PRODUCT DESIGN AND/OR DIRECTION, PHOTOGRAPHY CONCEPT AND DIRECTION
Ruehl No. 925 launched in 2004 as a new concept for Abercrombie and Fitch. The brand's heritage is rooted in New York City, with a focus on Greenwich Village and a casual luxury with aspirational qualities. A strong sense of craftsmanship with leather goods and denim jeans. The marketing and graphic products represented authentic goods and a sense of self empowerment and personality for the 20 something customer dreaming of the New York lifestyle.